Last summer Chipotle released a video that has become very popular online. It depicts a farmer who has grown his operation into a so-called “factory” farm. This farm is shown pumping things into his livestock and even more bad things being pumped into the water around the farm. In the end he goes “Back to the Start.” As of this writing the video has 4,238,551 views. Pretty effective stuff.
Now McDonald’s has some videos of its own featuring real farmers growing real food for the fast food giant. Of course McDonald’s hasn’t always had the best real or imagined reputation when it comes to making their food. Here’s a link the The Globe and Mail saying just that kind of thing. Like the Chipotle ad that post uses a lot of scary words and imagery. Near the end the author takes the marketing to kids angle. I’ve never bought that. Everyone knows that eating a cheeseburger, fries, and a soft drink everyday isn’t good for you. You are not obligated to take your family to McDonald’s because they sell Happy Meals. There’s plenty of other food around. You could go to Chipotle (which was at one time owned by McDonald’s, but no longer). It does taste pretty good. My simple point here is that it’s interesting that McDonald’s has chosen to promote its suppliers, while Chipotle wants to make someone else look bad. Right now all three videos from McDonald’s have 701 views combined. I have YouTube videos with more views than that.
Watch the rest of the videos and decide for yourself then let me know what you think with a comment!